AlphaNest Academy
Master Google & Meta advertising.
A practical, project-oriented learning path designed to help you understand the tools, workflow and outcomes — not just watch lessons.
Course overview
Learn by building.
The course combines concepts, tools, guided practice and a practical project so students can finish with something they can actually show or use.
Course duration, schedule and fee can be configured for the specific batch. Contact AlphaNest for the current intake.
Curriculum
Module 01 — Campaign FoundationsUnderstand Google Ads and Meta Ads objectives, account structure, campaign types and measurement.
Module 02 — Audience & TargetingDefine customer segments, use intent and interest signals, exclusions and retargeting strategies.
Module 03 — Creative StrategyCreate ad concepts, copy, visual variations, hooks and testing plans matched to campaign objectives.
Module 04 — Tracking & MeasurementUnderstand pixels/tags, conversion events, UTM structure, attribution concepts and data quality.
Module 05 — Optimization & TestingCompare creatives, audiences and landing pages using controlled tests and performance metrics.
Module 06 — Reporting & ScalingBuild useful reports, diagnose performance, manage budgets and scale campaigns responsibly.
Who should join?
Beginners
Build the fundamentals with a structured learning path.
Students & professionals
Apply the skill to academic, freelance or business work.
Outcomes
Finish with a usable skill.
01Understand the core concepts and tools.
02Complete guided practical exercises.
03Build a final project or portfolio piece.
04Understand how to continue improving independently.
FAQs
Yes. Practical exercises and a project are part of the intended learning structure.
A certificate can be issued on successful completion according to the batch policy.
Yes. Corporate and team training can be structured around the organization’s requirements.